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7 Benefits of Hiring a Digital Marketing Agency

Hiring a digital marketing agency can supercharge the growth of your business.

As people spend more and more time online and on their smartphones, it’s important for businesses to meet their customers where they are. Businesses that aren’t taking advantage of digital marketing could be leaving a lot of money on the table.

But running a business is tough. There are so many different functions and operations going on at any given time. It can be difficult for leaders to find time to focus their attention on digital marketing.

That’s where a digital marketing agency comes in. These types of agencies exist to help businesses take advantage of the digital opportunity that’s in front of them.

Here are seven benefits of hiring a digital marketing agency to help your business grow.

Graphic listing 7 benefits of hiring a digital marketing agency
7 benefits of hiring a digital marketing agency.

1. Digital marketing agencies have expertise that you don’t

The marketers who work at these types of agencies are focused on digital marketing day in and day out. Their workdays are consumed with mastering digital marketing frameworks and techniques.

This laser-like focus on digital marketing helps people at these agencies keep up with industry trends. Trying to keep up with the latest social media algorithm updates could take up a ton of your time. When you hire a digital marketing agency, you can rest assured that your business will be on top of the latest trends thanks to the expertise of the agency.

2. Digital agencies have years of experience

When you decide to make an investment in a marketing effort, it’s important to get things right the first time. But how can you know what the best strategy is if your business has never done digital marketing before? This is where the experience of a digital marketing agency becomes so valuable.

Digital agencies like The Holler Creative have years of marketing experience across different industries. Agencies work with multiple different clients which exposes them to data and tactics that you may not be exposed to as part of an internal marketing team for a single company.

When you hire a digital marketing agency, all that valuable experience is added to your business’ digital campaigns. This extra experience could save you from making some costly mistakes in your digital efforts.

3. An agency expands your internal marketing team

Another big advantage of hiring a digital marketing agency is that it expands your current internal marketing team. A good agency doesn’t work separately from your internal team. It doesn’t entirely cut itself off from your current efforts. Rather, they work alongside your team to multiply your marketing impact.

In short, when you hire an agency, the employees at that agency become a new part of your marketing team. This leads us to the fourth benefit of hiring a digital marketing agency…

4. Hiring a digital marketing agency is a great value

One of the biggest benefits of hiring a digital marketing agency is the value. An agency provides an extreme amount of value for your money. With an agency, you get a whole team of digital marketers for the same price you’d pay just to hire one internal employee.

An online marketing strategy has lots of moving parts. Website design, social media management, and digital advertising all play a role. Hiring one agency gives you access to experts in each of these fields without having to increase your payroll expense.

5. Digital marketing agencies save you time

Even if you were an expert in digital marketing, the tasks associated with carrying out a strategy can eat up tons of time. Collecting reviews, optimizing your website, and posting on social media are all small tasks that can add up quickly.

As a business owner, it’s important that you protect your time to focus on what matters. Your time is best spent on high-leverage leadership tasks that will push your company forward. You don’t need to get bogged down in the details of a digital campaign. Hiring a digital marketing agency gives you your time back.

6. An agency brings objectivity

Your business is your baby. You’ve loved it, cared for it, and seen it grow. While this passion and attachment can be a good thing, it doesn’t always foster an objective opinion.

For example, you may see one feature of your product as its most valuable selling point. But your customers may actually value entirely different things. An agency can help reveal these discrepancies by offering an outside opinion.

It can be easy to get lost in the weeds of day-to-day business operations. Digital marketing agencies can help internal marketing teams by providing insightful outside perspectives.

On top of that, an agency that sees your business with fresh eyes brings creativity to the table. They’ll be able to think of your product or service in ways that you haven’t considered before. This new perspective will allow you to take advantage of new selling angles that will increase revenue for your business.

7. Digital agencies have tools and resources that you don’t

Digital marketing agencies use digital tools to create, manage, and track marketing efforts. These tools save time, improve efficiency, and provide valuable insights into your marketing campaigns.

Some of these tools are expensive and hard to come by. Others are easy to find but difficult to use without training. Professional digital marketers have access to all the best resources and know how to get the most out of them.

screen shot of digital marketing tools that track marketing efforts
Each of our clients gets access to their own online app to track digital marketing efforts.

By working with an agency, you get to take advantage of these tools without having to invest the time and money necessary to learn how to use them yourself.

Conclusion

To recap, there are many benefits of hiring a digital marketing agency, but these seven benefits are some of the most important.

  1. Digital marketing agencies have expertise that you don’t
  2. Digital agencies have years of experience
  3. An agency expands your internal marketing team
  4. Hiring a digital marketing agency is a great value
  5. Digital marketing agencies save you time
  6. An agency brings objectivity
  7. Digital agencies have tools and resources that you don’t

With the help of an agency, you can take your marketing to the next level and see real results. So if you’re looking for a way to improve your marketing strategy, consider hiring a digital marketing agency today. Reach out to other business owners and see if there’s a local marketing agency that can meet your specific needs.

The Holler Creative | A digital marketing agency

The Holler Creative is a full-service digital marketing agency. Some of our services include reputation management, online listings management, digital advertising, and web design. Each of our clients gets access to their own online dashboard to keep track of the difference we’re making for their business.

We offer different levels of service depending on how hands-on or hands-off you want to be. If you’re ready to take the next step to take your business to new heights, check out our digital marketing packages.

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About the author

James Schweizer

James Schweizer

James Schweizer is the Director of Growth at The Holler Creative. James specializes in digital strategy, search engine optimization, and digital advertising. He loves combining timeless marketing principles with relevant tactics to drive business growth.