Hiring a local marketing agency could give your business the boost it needs to get to the next level.
As a business owner, you know that marketing is one of the most critical operations of your business. It’s what fuels growth and allows you to make a bigger impact.
When it comes to marketing, you have a lot of options. You could bring do it in-house and hire employees to do it, you could outsource it to an out-of-town company, or you could hire a local marketing agency.
All these options could be the right move depending on the particular circumstances. But in this blog post, we’re going to highlight six advantages of hiring a local marketing agency for your business.
1. Local agencies are marketing experts
One huge benefit of hiring a local agency to do your marketing is that they have expertise that you don’t have. While you’re focused on building the skills that keep your customers happy, they’re refining their marketing skills.
Marketing is a fast-moving field. Changes are only happening faster as technology advances. You don’t want to spend all your time learning the latest advertising terms just to keep up with the latest trends. Hiring a local marketing agency will allow your business to stay up-to-date on marketing best practices without you having to do constant research.
Partnering with a local marketing agency is very efficient. It allows everyone to do what they’re best at. The marketers focus on marketing, and you focus on improving your business.
2. A local agency is cheaper than an in-house team
Marketing is a multi-faceted endeavor. There are lots of moving parts. An in-house marketing team may have to hire a different person to handle each of those parts. On top of that, each of those new employees will need their own technology to carry out their duties. Smartphones, laptops, and digital cameras may all be necessary tools for a marketing team.
All these expenses can add up fast. That’s why hiring a local marketing agency may be the most cost-effective option for your business.
A local marketing agency already has a team of marketers ready to go to work for your business. They have the tools and talents to drive growth and help you achieve your business goals.
Oftentimes, a marketing agency can provide you with a team of experts for the same price that it would take for you to hire one employee.
3. Local marketing agencies understand the local market
Understanding your target audience is a huge part of successful marketing efforts. One benefit of hiring a local marketing agency is that they understand the people you’re trying to reach.
A local marketing agency will help you speak directly to your target customer because they know exactly who your target customer is. They understand their likes, dislikes, and difficulties. It’s easy for local marketers to put themselves in your customer’s shoes because their shoes are right next door.
If you hire an outsourced marketing agency that isn’t located in the same place as your target market, that could cause a disconnect. Attitudes and values differ from region to region, state to state, and sometimes even neighborhood to neighborhood.
Ensure your messaging is relevant to your market by hiring a local marketing agency.
4. Their success is tied to your success
When you choose a local marketing agency, you can be sure that they’re committed to your success. They want you to succeed as much as you want you to succeed. The old saying, “Rising tides lift all boats” applies here.
A local agency will put in the extra effort to make sure your marketing efforts produce a strong return. They work hard knowing that the work they do for you improves the quality of life for everyone in their community.
Small businesses are the backbone of America and hiring a local marketing agency is a way for small businesses to join forces. These agencies know that helping their local clients improves the local economy.
On top of that, news travels fast. This is especially true if you live in a small town. Local marketers know that the results they get for your business will be shared with business owners throughout the area. This pressure to maintain a good reputation helps marketing agencies produce their best work.
5. Local marketing agencies are easy to reach
Proximity is valuable when it comes to communication. One huge advantage of using a local marketing agency is that they’re never far away and they can be easily reached.
It’s way easier to get in touch with someone who works across town than it is to get in touch with someone on the other side of the country. On top of that, having an agency located in the same timezone as you allows for much faster communication.
The past few years have certainly taught us the value of face-to-face communication. It’s harder for things to get lost in translation when you’re sitting down in the same room as someone else. That’s why partnering with an agency in the same town as you can lead to better communication and a better professional relationship.
6. Local agencies have relationships with local media
Your marketing messages rarely go straight from you to your customers. There are often people in the middle. The people include newspapers, social media platforms, billboard owners, and so on.
Marketing agencies work with local middlemen on a regular basis. They are familiar with the media buying process and how to get the most for their clients.
You’ve probably heard the saying, “It’s not what you know, it’s who you know.” This could not be more true when it comes to local business. Hiring a local agency gives you access to all the relationships and advantages that the agency has when it comes to the local media. This means you won’t have to spend tons of time developing new relationships and getting to know gatekeepers.
The Holler Creative | A local marketing agency
The Holler Creative is a digital marketing agency located in Corbin, Kentucky. We love serving local clients and getting to see the impact that our efforts have on our community.
We work with businesses and organizations of all different sizes. We’ve worked with small, one-person businesses and multi-million dollar healthcare operations. We always value the opportunity to help take organizations in our community to the next level.
Is hiring a local marketing agency right for your business?
At the end of the day, every business is different. While hiring a local marketing agency has many advantages, it may not be the best choice for every business.
If you’re ready to take your local business to the next level with a local marketing agency, we’d love to talk! Check out our digital marketing services to see all the different ways we could help you grow.