POEM Digital Marketing Framework

Chess set lined up before a game

Did you ever think that a poem could help your business grow? We’re not talking about the kind with rhymes and stanzas. We’re talking about the POEM framework for digital marketing. POEM digital marketing framework The POEM model is a digital marketing framework that helps marketers plan their efforts to achieve business goals. POEM stands […]

5 Reasons Your Local Business Listings Need to Be Accurate

hand holding smartphone with local business listings on it

If you’re a local business owner, then you know that online listings are important. They can be the difference between someone finding your business and not. In fact, incorrect information in local business listings can even decrease trust in your business. And if people can’t find you, they can’t do business with you. So it’s […]

Digital Advertising Terms You Should Know

Computer Dashboard Featuring Digital Advertising Metrics

One of the things that makes digital advertising so powerful is the amount of data and feedback it offers. However, it can be easy to get lost in this data. With so many different metrics and measurements available, it can be hard to keep track of what’s most important. In this post, I’ll explain some […]